Say Hello to Hello Meridian’s Best-Of Guides

Natalie Nordstrom Plummer has built something rare in the Treasure Valley, a genuinely trusted local voice. As the nationally recognized influencer, podcast host, and social media strategist behind Hello Meridian, she has spent years curating the best of the Treasure Valley. The Best-Of Guides are her way of putting that knowledge into her community's hands in a whole new format. And Free Rein Creative's Creative Director Emily helped to bring them to life.

The concept is simple and brilliant: downloadable digital guides that package Natalie's top recommendations for the Treasure Valley and Idaho into one beautiful, easy-to-use resource. Whether you're a longtime local looking for your next date night spot or someone brand new to Boise trying to figure out how to spend a weekend downtown, the guides hand you exactly what you need in a format you can actually use.

The Hello Meridian website, beautifully re-designed by Wight House Creative, already gave Natalie's brand a polished and cohesive home online. The Best-Of Guides were designed by Emily to feel like a seamless extension of that world. Where the website invites you in, the guides give you something to take with you. Together they create a complete brand experience, one that looks and feels like Natalie at every touchpoint, whether you're browsing her site, listening to the Boise Bubble podcast, or pulling up a guide before a night out.

The current lineup includes a free Date Night Made Easy guide and a free one-weekend downtown Boise itinerary, with more on the way. They're the kind of resource you download once and find yourself reaching for again and again! And the kind of creative collaboration that reminds you how much thoughtful design can elevate a great idea.

Download the guides at hellomeridian.com/bestof-guides