Free Rein Creative Inside the Boise Airport!

The Capital City Market, a new retail storefront inside BOI operated by Paradies Lagardère, has officially opened its doors inside the Boise Airport, offering travelers essential flight treats, goodies, and finds from local makers and businesses before they head to their gates. And tucked inside that space is something worth stopping for beyond the snacks: graphics designed by Free Rein Creative's own Emily, now permanently on display in one of the most visible retail spaces in the entire city.

For a Creative Director whose work is rooted in community, having her graphics featured inside Boise's front door feels like a full-circle moment. Every person who flies out of BOI passes through that terminal. Every traveler, every returning local, every visitor seeing Idaho for the first time moves through that space. It's the kind of placement that most designers spend careers working toward.

The Market concept is built around local discovery. The joy of finding something locally made and unexpected before a flight, supporting the makers and businesses that make Boise what it is. That's a mission that aligns naturally with everything Free Rein Creative stands for. Emily has spent her career helping small businesses and community-driven brands find their visual voice, and now that voice is echoing through one of the busiest public spaces in the Treasure Valley.

It's a proud moment for Free Rein Creative, so next time you're flying out of BOI, take a look around The Market! You might just spot something made right here at home.