Built for the Open Road: Boise’s Veteran-Owned Motorcycle Adventure Company is Now Online

The American West was made to be explored. And for Blake Slater, retired veteran, first responder, and lifelong motorcycle rider, exploring it from the back of a bike isn't just a passion. It's a business. Free Rein Creative is proud to have helped him launch it.

Blake grew up riding with his brothers through the mountains, canyons, and wide open back roads of Idaho. Those rides weren't just a hobby. They were a calling. Over more than 25 years and a combined sixty-plus years of riding in the region, he turned that passion into something he could share, guided small-group motorcycle tours through some of the most jaw-dropping landscapes the American West has to offer. Yellowstone. Glacier National Park. Grand Teton. The Frank Church Wilderness. The Payette River Scenic Byway. Roads that have to be felt from a saddle to be believed.

Launching a small business takes courage. Launching one rooted in a lifelong dream takes something more. Free Rein Creative's role was to build a home for that dream online, a website that captures the thrill of what Slater Bros Motorcycle Adventures offers while making it easy for anyone to take the first step toward booking their own adventure. Blake's story, his veteran and family-owned roots, and his genuine love of bringing people together on two wheels are front and center. The destinations are presented with real energy. The booking process is clear and straightforward.

Idaho is spectacular country. And there is no better way to experience it than from the back of a motorcycle, guided by someone who has spent a lifetime learning its roads. Free Rein Creative is honored to help Blake open that door to more people, and to play a small part in bringing adventure to the roads of Idaho.

To explore upcoming tours or rentals, visit slaterbrosride.com